How I can help
The easiest way to stop users from being confused by your product is to test your product with as many people in your target market as possible.
I'm more than happy to conduct user interviews and usability testing sessions but sometimes we can learn a lot from product analytics.
Looking for quick wins? A UX audit will reveal any high-risk areas that may be confusing users in relation to usability best practices.
Services to consider:
- Product analytics will help us understand where most users are getting stuck and develop a list of assumptions to test in user interviews.
- A UX audit will reveal the highest usability risks in your product and help us identify quick wins for reducing confusion.
- User interviews will help us empathise with users and understand why they're confused.
Understanding users is essential when building great products. The more we know about user needs, motivations, and preferences, the better we can solve their problems.
Services to consider:
- Product analytics will help us understand how features are being used, the features being used the most, and the success rate of user flows.
- User interviews will give us a deeper insight into the jobs users are expecting to get done and the motivations behind why these jobs are important.
The fastest way to stop customer churn is to align your product offering with user expectations.
Services to consider:
- User interviews will help us understand user expectations and identify the biggest gaps in product functionality.
- Storyboarding and design prototypes will help us define solutions that remove gaps in user expectations and product functionality.
- Product analytics will help us understand which functionality is being used the most and reveal functionality users aren't interacting with (and might not be aware of).
- A UX audit will reveal any high-risk areas of your product considering usability best practices.
The fastest way to upgrade more users to paid plans is to align product functionality with solving user problems (and make sure problems are expensive enough that users want to pay for solutions).
Services to consider:
- User interviews will help us understand user problems and identify the biggest gaps in product functionality.
- Storyboarding and design prototypes will help us define solutions that remove gaps in user expectations and product functionality.
- Product analytics will help us understand which functionality is being used the most and reveal functionality users aren't interacting with (and might not be aware of).
- A UX audit will reveal any high-risk areas of your product considering usability best practices.
Adding new features is very exciting but before we jump into UI we need to validate direction as much as possible.
Services to consider:
- User interviews will help us test assumptions and make sure new features reflect user needs and solve user 'Jobs to Be Done'.
- Product analytics will help us predict the new feature usage and help us run tests that validate feature direction.
- Storyboarding and design prototypes will help us define new functionality and craft the final user experience.
Ready to fix your product?
Need to improve your product but not sure where to start?
A UX Audit is a great opportunity to find out the highest usability risks in your product without paying for a full redesign.
UX Audits are great for:
- Early-stage startups with an MVP who want quick wins for improving usability
- Startups with strong development capability in-house who prefer making changes themselves
- Startups planning a full redesign who want to reduce risk and test my services before committing to a larger project
Wish you knew more about how people interact with your product?
Setting up product analytics is a great way to understand your product KPIs and reveal how close you are to achieving success metrics.
Setting up product analytics is great for:
- Startups who want to track features and user flow performance against targets.
- Startups who want to track metrics like daily/weekly/monthly active users.
- Startups who want to learn more about user screen sizes, usage patterns, and device usage.
Already know what you need to improve but not sure how?
Workshops are a great way to rapidly ideate and solve problems quickly using design thinking methodologies. I deliver all workshops remotely with Miro.
Workshops are great for:
- Startups who understand their problems but need help coming up with creative solutions.
- Startups planning new features or a full redesign who want to explore all avenues before committing to a direction.
- Startups who want to create design artifacts that align teams (e.g. Customer Journey Maps, Product Roadmaps, and Jobs To Be Done statements).
Know what you want to achieve but need to translate ideas into designs?
Storyboarding is a great way to quickly plan out new user flows at a high level using wireframe kits.
Storyboarding is great for:
- Startups planning new features or redesigns who want to iterate designs quickly without delving into UI detail.
- Super-early-stage startups who want to plan MVP functionality.
- Startups who want to test my services before committing to a full design prototype project.
Ready to define the final UX/UI experience?
A design prototype is an interactive, high-fidelity representation of your product created with design software (I'll be using Figma). I'll record Loom videos of end-to-end user flows so you can share updates with your team effortlessly.
When to create a design prototype:
- We'll have collected data from user interviews, usability tests, or product analytics to understand the problem we're solving clearly.
- We'll have planned out solutions with storyboarding/low-fidelity design exercises.
- We'll have agreed on the visuality identity/brand direction of your product to make sure the experience I create communicates the correct brand values.
How I do it
Feedback from teams I’ve worked with
We were facing very high monthly costs from automation tools like Zapier and Pipedrive for lead management, we sought a more efficient solution by combining them into one system. Harry was excellent at designing and developing a unified system that combined multiple functionalities, essentially architecting the whole system with solutions Harry is definitely an expert in!! It helped us cut down on monthly expenses and manual time significantly. Harry's expertise in architecting solutions, exploring ideas and pairing with solutions, being friendly and always a pleasure to catch up with really made us feel confident that we could sound out our ideas and Harry would delve into them and come back with the answers. One highlight was during a moment of doubt and his commitment to proving the scope was a fitting solution by going the extra mile and settling any concerns. 11/10 would recommend and hope to work with Harry again as soon as we can!
We discovered Harry when seeking a Product Designer, and he integrated into our team instantly. We've been using him for a few months and I'm chuffed with what he's been producing for us.
If I can't be there to give direction, I know Harry will plan his day efficiently and will get on with things regardless. He is forward-thinking, open, and not afraid of speaking up if he thinks anything could be done better another way - he's made some great suggestions.
I trust Harry entirely. He has high moral values, is talented, and it's clear he has a genuine passion for usability and wants to apply his skillset to create strong value.
I have no hesitation in recommending Harry, and I'm keen to involve him in further aspects of our business as we grow.
I've worked with Harry for a while now. Our relationship began when we needed to carry out a full UX/UI review of Reclaro. From the start, I could tell that Harry was a professional. He has an excellent eye for detail and is slightly obsessed with ensuring the designs and the experience our customers have are the absolute best they can be.
As our consultant, he listened to what we were trying to achieve and then built high-fidelity wireframes in Figma that our dev team could deploy and build. We would then review the development as a team with Harry before moving on to the next section.
Harry continues to consult with us and help us continually improve and develop Reclaro. I completely trust his judgment and skill set. I am fully 100% confident in recommending him if you're looking for a UX/UI expert to help improve your SaaS product.
Harry has a unique passion for usability and a talent for transforming user flows. We worked with Harry to improve the onboarding flow of our enterprise COVID solutions SaaS product, GotTheTest.
Harry’s approach and communication skills made him feel like he was part of the team right away. He delivered a huge amount of value by simplifying our onboarding process and the results were fantastic. In addition, he also revamped our website to ensure seamless brand identity throughout each of our socials.
We’ve had amazing feedback from customers and now consider Harry to be our trusted partner for UX and web design. We’re looking forward to working with Harry again in the future.
Enthusiastic and full of ideas - we worked with Harry to better represent our education business online, and we are delighted with the results. His diligence in the finer details, as well as the bigger picture, gave us absolute confidence in his work. Taking a genuine interest in our business, Harry strived to get to the essence of what we do and has translated that extremely well in the end product.
What's more, his communication was excellent, keeping us updated on progress in relation to launch. He very patiently took the time to explain design decisions, options that we had at pivotal moments, and in language that the layperson could easily follow.
We have already recommended his services, and we intend to work with him as our business grows
Harry built us a bespoke quote tool and boiler installation system for our home repairs and servicing business. Over the last 2-3 years, our industry has changed a lot. Harry helped us understand and adapt to new customer needs so we could remain competitive and grow our business.
Since launching the new website and admin team dashboard, Harry's helped us dramatically improve efficiency and automate a lot of mundane processes. It really feels like we're embracing technology now, and, we'd consider Harry our digital partner through this journey.
I've been impressed with Harry's work and he's created a website we're very proud of. I'd highly recommend his services and we're already working on our next project together.
When creating a new brand it was vital for us that our site represented our values, quality and vision for where we want to take So & Mo.
Harry was able to give us this and more and in no exaggeration has taken our brand to another level. Managing every aspect of the project, communicating with all parties and keeping everything to schedule so we could launch was a huge boost for our business.
We can't recommend Harry highly enough and he's now an integral part of the So & Mo team.
Harry helped us create a new website for our sushi delivery company. He made sure he fully understood our business and always provided us with thoroughly explained updates.
Our old website was outdated but the new website is really easy to use and we’re already seeing a higher conversion rate/positive feedback from our customers.
We’re really happy with Harry’s work and wouldn’t hesitate to recommend his services.
We worked with Harry and his team to improve our digital reporting process. Following an initial meeting, Harry was full of ideas and the final results were fantastic. He took the time to understand our business and made sure we understood what work was being carried out and why. Not only did Harry transform the way we work, but he also reduced report creation time from hours to minutes. I would have no hesitation in recommending Harry to any company looking for assistance with business transformation.
