IBM Business Partner Companion

Revolutionising the way Business Partners connect with IBM by offering a personalised user experience.

In the past, Business Partners had to use a combination of services to stay up to date with IBM news and events. Because of this, the reach on many communication streams was lower than desired.

IBM Business Partner Companion is a mobile app devoted to giving users instant updates related to upcoming conferences and events. Features include: an events feed, ‘your events’ facility to track subscriptions, a notifications service and a profile area to update preferences.

My role
Visual Design Lead
UX Designer

The team
Gustav Strömfelt/ Strategy & UX Lead

Simon Zsolt/ UX Designer
Chris Parsons/ Project Manager
Ivan Peacock/ Business Analyst

Building trust

To add value we integrated IBM PartnerWorld IDs into the solution so onboarding was fast. This, combined with colour theory research helped us reassure users that IBM Business Partner Companion was a trustworthy application that could be relied upon to offer up to date information.

“I worked on a mobile app with Harry when he was at IBM. I was really impressed by his creativity, fresh and innovative approach and his ability to bring completely new ideas to the project. His designs for the app were excellent, as was the business case presentation material he prepared for the executive sponsors.”

Ivan Peacock/ Cognitive Technical Leader, IBM